Imagination is the Key Ingredient

Imagination is the Key Ingredient

In everything we do, we believe in nurturing a child’s imagination. We believe that imagination holds the key to creating a future with unlimited possibilities. The way we nurture a child’s imagination is by making our products beautifully designed with lots of creative storytelling potential to allow for hours of play and imaginative dreaming.


 With a little bit of imagination added to our storytelling play sets you could be:

- an astronaut flying his spaceship to the moon to eat hamburgers with the Martians

- a rider in a snail race speeding around the bug town of Amanita 

 - going along with Alex on adventures in his closet elevator

 - helping the mermaid queen fend off pirates to keep her ocean creature safe

 - cooking up concoctions in the witch's kitchen

 - helping farmer Mike with his farm




Next Post

Our brands